In your store, you would want to sell all your products effectively by putting them all on display for your customers to see. The ideal situation is where customers can search all products on their own instead of asking staff for what they need. The question is how to do so effectively if you have limited store and display space.
Limitations in space are common and stores have to select and prioritise which products to display and promote. As a smart retailer you need to make intelligent choices as the products you give priority to. You need to balance giving your best selling products priority while still ensuring customers can find secondary products, so that you can maximise your sales and not get stuck with redundant stock that becomes out of date. Sometimes the key is to have the right display fittings so you can efficiently display as many of your products as possible. Here are some store fixtures that can help you do so.
Maximising The Potential Of Your Slatwall Displays
Slatwall is the most common retail display system in use and it is a versatile solution that can be adapted to a wide range of products. Slatwall allows you to choose from a huge range of accessories that can all easily be mounted into a slatwall wall groove and be easily changed in future when new products arrive. Slatwall can be installed in a store as panels that are fixed directly onto the wall or as part of slatwall gondola shelving display stands (see Ox Gondola Shelving or Vivo Retail Display Stands). The next few examples of accessories used to create different displays demonstrate some of the ways slatwall can be cutomised to your needs.
Slatwall Display Hooks
Slatwall display hooks are used mainly for hang sell products such as clothes, and bags. The hooks come in a range of different sizes to suit varying products and weights. It is important to match the length of the product to the weight and volume of the product. For example:
- If the hook is too long and the product is heavy it may bend over time.
- If the product is light in weight but large in size you may not fit enough product on the hook and waste space
- If the product is small and light a long display may make the display appear empty even though it is holding a good number of products
With innovative thinking you can also display non-standard products on slatwall hooks, such as the 4WD shock-absorbers in the automotive store picture below!
Slatwall Shelving Options & Attachments
There are a variety of styles and options for adding shelves to slatwall. The shelves can be supported with a variety of fittings. Options for shelves include:
- Melamine Shelves With Rear-Mounted Supports
- Melamine Shelves With Under-Mounted Supports
- Glass Shelves
- Acrylic Shelves – provide a
- Flat or Sloping Shelves
Straight & Sloping Slatwall Display Arms
- Sloping display arms – Sloping arms allow customers to see more items as they look at the wall, as the products are displayed in a tiered format. This can make it slightly easier to find different sizes or styles of product. The limitation is that this takes up more overall vertical space on the wall as there is a greater distance between the top of the back item against the wall and bottom of the front item on display. Can be useful when are displaying different styles or colours of the same product on one rack.
- Straight display arms – Projects horizontally out from the wall. Allows more styles of items to be displayed on the wall but may make it harder for customers to search through the displayed items to find the size they are looking for. An example of when you might use this is when all of the items on the rack are the same but come in a range of different sizes.
Lockable Acrylic Displays Cabinets
Lockable acrylic display cabinets can be mounted on the wall to secure valuable or regulated items such as knives. They are a cost-effective alternative to glass showcase display cabinets.
Acrylic Display Bins
This is yet another slatwall accessory that is quite versatile in terms of display capabilities. Acrylic displays are a popular choice since its build allows for a clear view of the products displayed on it. The bins allow items that may roll off shelves to be easily displayed on slatwall with the customers able to see the product in full view.
Wire Display Baskets
Wire display baskets are another option for displaying items that may roll off shelves. The products just need to be wider than the gaps in the wire basket so they don’t fall through. Items like balls or small, solid items may be suitable for baskets.
Slatwall Mounted Poster Holders
Poster holders can be useful to highlight sections of your store, promote specials or highlight features of a product. When you need to change your display they can easily removed or updated.
Slatwall Mounted Brochure Holders
For more technical products, or products that customers will take longer to make a decision on, it can be helpful to give them a small flyer that summarises the product features and benefits that they can take home and consider at a later date. Also, if you have seasonal catalogues brochure holders can place them in easy reach of your customers throughout your store.
Specialist Fittings For Specific Product Categories
Items like hats, balls and caps are often hard to display. A range of specialist fittings are available for specific types of products.
Browse the Advanced Display Systems Slatwall Fittings Range for an extensive range of display solution ideas. We can also help you fully maximise your store space and come up with a personalised and attractive retail area. Feel free to contact our experienced staff for ideas on how to optimise your display space.
Visit our gallery of Ox Gondola retail designs for ideas of what you can achieve in your store
Discover what is best for your store and see how our Ox Gondola Shelving compares to our Vivo and Primo gondolas.
