How do you get people to buy things? It’s a simple question but one people dedicate their lives and careers to answering. We’re consumers and that’s what makes the economy work. While we would like to think our purchases have been made on our own volition and that we are above the influence of marketers and advertisers, most of the time we fall prey to their tactics. So how can you make a successful impact on your customers and encourage sales? You can start with your store. As Shopfitting experts we believe there are a few key things you should remember when designing the layout and style of your store that can help you achieve both sales and functionality.
The best stores are those that not only aesthetically display their products to their customers, but also make life easier for their employees. Having a workplace that functions smoother will allow your employees to be more efficient. Something like a showcase that also has additional storage gives you not only a place to display goods, but a place to store them as well. Getting products out of the way can help your employees serve customers quickly, a vital requirement in the hospitality industry! If you are also working in a small space, one product can give you two solutions.
One of the best things you can do to enhance your store is to make it stand out from the crowd. We drive past hundreds of shop fronts, restaurants and cafes a day. Most of the time we don’t even notice them, so how can you not only get people to notice you, but actually take the time to come into your business? There’s heaps of ways you can appeal to the masses, a clever logo, a bold SALE sign, a free taste or promotion or an eye catching window display. There’s no simple answer or solution, sometimes trial and error is the only way to find out what hits with your target market and what misses. We find a clever and appealing window display helps you break through the static and makes customers stop and take notice. Even if they don’t come into your business that first time you will still be establishing brand awareness without any extra effort. Brand awareness is so important because you are nurturing your customers for repeat visits and building up your client base.
Increasing your productivity and gaining more customers isn’t something that happens overnight. It’s a process that works over time but that’s not to say you can’t start establishing good practices and investing in quality products. Taking these simple steps can help you realise your potential and get you on the path to being a better business.