Quality Exhibition Display Stands in Australia
Exhibition display stands are often the first visual element that will catch a customer’s attention. The stands are often demonstrating key information such as catalogues, brochures, promo material or product samples. It’s crucial to plan out your stand to maximise revenue.
Exhibition stands can be made up of a few different displays, such as portable exhibition stands, brochure displays, gondola, showcases, sample boards etc. There can be a lot of time and effort involved in the exhibition display process, so it’s a great opportunity to have your imagination run wild!
How to make your exhibition stand catch the attention of customers
An exhibition stand is important in delivering your message to potential clients. Investing the time when planning a display to make sure you have maximised branding opportunities. You only get one chance at first impression!
When it comes to a great exhibition display it comes down 3 things:
- How are you going to grab the potential client’s attention?
- How accessible is the information to the client?
- And last but definitely not least: good old-fashioned customer service (eye contact and a smile go a long way!)
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Step 1
Design a display that’s clean, precise and showcases your product or service. Create a space that offers a natural flow to ensure the clients can gain access from all angles.
Will you build your display using showcase, signage with poster holders, gondolas etc?
Step 2
Display precise signage and ensure all flyers, brochures, catalogues and coupon cards etc are accessible to take away. Keep in mind it’s a busy day at an exhibition, how will the potential client remember your company?
What will you send them away with? How will you display the information for them to take away?
Poster stands and queue stands are great for channelling exhibition display visitors. Create an accessible area with brochure stands to make it easy for clients to take a piece of you company with them.
Step 3
The customer service is up to you. Best come up with a plan for the day, so all your staff are on the same page. This way you’ll maximise your potential return!