6 Tips For Effective Commercial Display Systems
People are highly visual in nature. This fact is particularly important if you’re running a physical store. One of the main reasons people visit stores and shop offline is so that they can see items in person and test them or try them on. This is why commercial displays are a key part of any successful bricks & mortar retail store.
What is a Commercial Display System?
Commercial business includes any type of business activity that may distribute goods or provide services, but does not involve the manufacturing, processing or production of the goods.
Commercial display systems are the displays within the physical stores of these commercial businesses. This could be things like retail stores, convenience stores, hardware stores, and any kind of merchant business. The displays within these shop fronts are very important for enticing customers in and tempting them to buy.
While displays can differ depending on your products and design aesthetic, there are a few things that lead to more efficient and effective displays for all commercial businesses. Take a look at our 6 display tips.
1. Create Immersive, Themed Displays
The best way to entice and make an impression on customers is to create an immersive display experience. Displaying items that encourage interaction, such as to touch or try, are a great way to get customers interested in your items and to spend time in your store. That is the main reason people visit in-store after all.
2. Find Cross-Merchandising Opportunities
Cross-merchandising helps to entice more sales by grouping items together in a display that complement each other or are suggested additions. It is a subtle but effective way to promote product discovery and tempt shoppers to look at items that complement what they’re already buying but perhaps wouldn’t have looked at.
There are a number of ways to execute cross-merchandising in your commercial displays. One is to display items that go together or make up a set. If you sell clothing and accessories for example, you could create an outfit display with matching accessories. Or you could display additional products or common add-ons near your register to promote last minute sales.
3. Make Sure the Displays are Well-Lit
Lighting is incredibly important to effective displays, it goes without saying that you need to make sure your displays have adequate lighting. You can also highlight particular items with spotlights in your shelving display or in window displays, for example.
If people can’t properly see the items you are displaying then they will likely overlook or ignore those items. You don’t want people to have to strain to see and inspect your items.
4. Try Portable Displays
Portable displays, like those on hanging racks or gondolas shelving, are a great option for you to be able to update and refresh your displays on a regular basis. This will keep customers interested and engaged and encourage them to return. You can also use it to display your latest or sale products on rotation.
5. Use Displays to Educate Customers About Your Products
Depending what kind of items you are displaying, you may need to explain them to customers. For example, you may sell kitchen gadgets that have accompanying displays to show cooking inspiration or how to use the
item, or you may have tools that need an accompanying sizing guide.
Any products that need explaining or you would like to include more information about, it’s a good idea to use signage and displays to educate shoppers. You can use handy poster holders or sign frames.
6. Try Seasonal Displays
If your products lend themselves to seasonal changes or ranges, you could try to incorporate this into your displays. As we discussed earlier, themed displays grab people’s attention and create a visually appealing focal point.
You could also create interesting displays by coinciding it with holidays and events, such as Christmas or Easter. Don’t be afraid to get a little creative with your displays.
Types of Display Systems
There are plenty of options when creating your commercial display system . The displays you choose will depend on many different things, like the type of items you stock, what you want to achieve with your display and the space you have to work with.
If you have clothing to display, you’ll likely want to use clothing racks or suspended shop fitting from Advanced Display Systems.
If you stock beauty products or perhaps art items, you might want to consider an ADS rod display system.
If you have stock convenience items like food products and necessities, you may want to invest in one of our gondola shelving solutions.
If you’re unsure of the kind of display system you need for your commercial space, ask our friendly team at Advanced Display Systems for their expert advice.
« back to news