They say that the secret to success in retail is timing. You have to be able to give your customers what they need the moment they need it. But while it may help enhance customer experience, timing alone might not be enough to boost your sales. If you want to increase bottom lines, you have to use it with other aspects of your business—starting with the store design and layout.
If you think organising your products in various shelves and ensuring and maintaining clean shopfittings and store windows are all that you need, then you probably should not expect much business growth. Top retailers have invested a great deal of research and thought into store layout to maximise consumer demand and reduce the risk of shopping cart abandonment. In fact, to generate a 10% to 15% increase in sales, some of them had to change product sequence and in-store path and revamp the look and feel of their stores.
Here are 4 quick tips to help you fine tune your shop and ensure no customer walks out empty handed:
1. Captivate them at first sight. Putting on displays behind store windows is a tried and tested marketing strategy that never fails. Use it to slow down potential customers and make them take a second look, feel excited, and eventually, decide that they want to buy the product right there and then. Choose a single colour theme to attract eyes and effectively communicate your store’s image. Avoid putting too much items in a window to emphasize that they are special items and allow enough space to let customers see farther into the store. Good to know: Make sure your shopfittings are not too high. Choose lower shelves to make the store look full without the need of stocking too much merchandise.
2. Strategise aisle design and product allocation. Make sure items with higher profit margins are placed at eye level to increase the chance for shoppers to choose those products. All the aisles must lead somewhere; set up an eye-catching display towards the end of an aisle to avoid an empty area. Create breaks in between, as research shows that 20% of the merchandise is skipped over when you have long, uninterrupted aisles that do not grab attention. Good to know: Put seasonal items on display and set up booths at the entrance to encourage customers to try gadgets, test products, and taste food items.
3. Lead them to the right. When people enter a store, they usually look at the left first, then right. Afterwards, they move right and walk counter-clockwise around the store. So make sure your draw them towards major items by putting them on the right side of the entryway. Good to know: If you decide to put comfy seats or benches, make sure they are still facing the merchandise, and not the store windowsin the right, to ensure that people are still focused on the shopping experience.
4. Take advantage of angling. Organise aisles in such a way that it creates angles for more visual effect. However, ensure that there is still enough space to allow customers to comfortably shop and navigate their way through the store. Good to know: People are attracted to round and U-shapes. If you want them to pause and gaze at a product display, place a circular sign from the ceiling or put it in a U-shaped area.
Set up your store right with Advanced Display Systems shopfittings and display system. Feel free to browse our wide range of products now!