Slatwall Merchandising Ideas to Boost Your Business
Any retail business owner will understand that showcasing merchandise effectively is the easiest way to attract a customer’s attention.
Shelving or rack displays on the floor. are often strategically placed to encourage traffic to move between displays and lead to the register counter. However, if store space is limited slatwall displays can be a great wall to maximise space while showcasing all available merchandise.
Install Your Slatwall & Plan Your Merchandising
A slatwall panel can be installed directly onto walls to allow for added merchandising displays or positioned in the shopfront window utilizing a freestanding system, to maximise display visibility from outside the store. There are a wide range of slatwall accessories available so it is wise to plan your layout before you start hanging product to ensure you achieve the best result.
‘Eye-Level’ Placement Of Your Most Important Products
Eye-level in retail stores is generally considered to be 1.2m to 1.6m from the floor. This is the zone that grabs the highest attention from customers. Therefore, you should plan your slatwall display around positioning your highest-selling or most profitable products in this zone. If customers often by add-on products that work with these products consider placing them nearby.
Outside of the eye-level zone place you less important products. Products that people might want to touch and feel should in the lower portion below eye-level at the level of people’s hands. Products that might interest children and heavy products that could be a safety risk up high are also good to place here. Lighter products or products that can capture interest from a distance are good products to place up high.
Using Blank Space & Placement Strategies To Grab Attention
Once you have decided on which products to place at each level now consider how to make them stand out. Maintaining some space around products can ensure the product stands and does not look cluttered. Organising products of similar size in vertical lines or blocks can also add visual emphasis. These vertical lines and blocks can be further segmented by mixing shelves with hanging arms or hooks. A whole vertical line of shelves might also break up the wall to create emphasis on products on or adjacent to the shelves.
Alternatively, placing posters in slatwall poster holders or slatwall brochure holders can also grab attention. Blocks of colourful products may be suitable in some retail store displays make a focal point. The main point is to organise your wall so that when a customer scans your store their eye is is drawn to the most important products and they can easily find what they are looking for.
Rotating Stock In Seasonal Campaigns Made Easy
For those retailers who prefer to rotate stock to suit seasonal displays, it is possible to obtain a broad range of slatwall accessories that let you change stock as required without needing to amend or move existing shopfittings.
As an example, smaller items can be placed, arranged or folded onto slatwall shelving. Some items may be better displayed hanging from slatwall hooks, which can be ideal for clothing or individually packaged products. As seasonal stock and different products are rotated, you will be able to mix and match the slat wall accessories you have to suit your requirements.
It is also possible to purchase a range of acrylic displays that can be fitted into slatwall panels. Accessories such as brochure holders or clear acrylic display bins can be ideal for displaying specific products.
Attracting Attention with the Right Retail Displays
Even though you may have created highly visible product displays along slatwall systems within your store, there may be some products you want to highlight over others. This is especially true during sale times or promotional periods.
As customers enter your store, it is likely they will see a range of shelves and displays positioned around the floor. However, in order to draw attention to a sale or special promotion, you can opt to hang marketing signs or banners from a strategically hung cable system. As the space above your displays goes largely unused, why not find ways to use it for your business’s benefit?
Use Slatwall In Window Displays To Capture People Passing By
Likewise, you can also use a slatwall panel installed within your window display as a convenient notice board or easily updateable display. The whole idea is to draw attention from passing foot-traffic long enough to entice them to come into the store.
As a general rule you have 1 second to capture a customer’s attention for every 1m of wall. Your internal shop fittings and displays will do the job of showcasing your products but the number of products, posters or items to ensure customers can take them in as they wall by.
For more information on useful products for retail displays go to:
– Australian-Made Slatwall panels
– Slatwall Accessories & Shop Fittings
Alternatively, for more information call our friendly team on 07 3861 8888 or send a message via our contact us page.