If you were walking down the street and came upon a store that looked just like yours from the outside, would you be tempted to go inside? What do you think your store says from the outside? What type of message does your store send to passing-by traffic? Is your store inviting enough for people to stop and see what you have to offer? Does your store have what it take to snag competition from adjacent stores? If you answered no to most of these questions, then it is very obvious that your store needs to hire a company that specialises in store displays and shop fittings.
Be honest with yourself. If your store does not appeal to you, the owner, then what makes you think that others will want to stop to go inside and see what you are offering? Although this is a major problem, it can still be fixed by a professional shopfitter such as Advanced Display Systems. This is a family-owned Australian company that has a solid reputation for providing solutions to problems that you are currently experiencing.
Advanced Display Systems provides a wide range of products, such as slat wall fittings, brochure stands, banners, signs, and even gondola retail shelving. The bottom line is that if your store and products do not catch the interest of prospective customers, then you will never make sales.
You need to get people that are interested in the kind of products or service that you offer into your store. The outside appeal of your store has to be interesting enough for them to want to go inside. However, getting them into the store is not enough. You also must have appealing displays that will make your customers want to go around and see everything that you have to offer.
All of your products should be prominently displayed. A customer should never have to dig for products. The shopping experience should always be enjoyable and hassle free. ADS has different storage and spac-saver solutions that can attract customers and show them the many products that you have to offer. Not only do you want to display your products, but they should be organised in a manner that makes your store look professional and appealing.
Signage and banners can be placed at the front of your store to pique the interest of passers-by and get them to come inside. Determine the overall design of your store. Which displays do you want your customers to see the most? Does your store run weekly specials? Is there a particular product that you want to prominently display more than others? Do you have older products that you want to move that have not been selling? Use brochure racks to get the word out. Fill them with the information that you want your customers to have. Place them in very prominent locations that your customers cannot miss. ADS has plenty of shop fitting products that can help you with your display goals.
All in all, you can’t sell products in your store if no one comes inside. With the right shop fitting products such as brochure racks, you will not only get prospective customers to enter your store, but retain their interest and sell products too. ADS has products that to help you.