One of the biggest challenges facing many retailers is finding adequate shelving and display solutions to ensure that stock is being showcased to full advantage. Many Australian shopfitting options tend to favour basic shelving without much creativity.
Unfortunately, this type of standard shelving display may not be the best solution for many retailers. Lack of proper display units can lead to a decline in sales, as customers may not be able to view merchandise to full effect.
This is where it may be wise to seek out specialised systems that maximise display and design elements in the available shop space.
Many retailers find that the available display space they have is quite limited. Yet with the correct shop fittings, it is very possible to maximise display space without compromising on floor space.
Fitting the right type of shelving to suit individual requirements can be a key component here. This might mean using slatwall systems that can be customised and altered as needed to suit shelving or wire baskets or hanging rods or individual displays to suit the merchandise at hand.
This type of solution gives you the freedom to rotate stock as necessary without the hassle of changing your shelving. You simply amend the accessories fitted to the slatwall system to suit the stock you want to display.
While it may be common to see clothes mannequins dressed for display in some windows, other retailers tend to believe their own merchandise cannot be showcased in this manner.
However, it is quite a simple matter to install window display shelving and glass displays designed to highlight and showcase merchandise to full effect.
Freestanding Gondola Displays
If your retail store is already at capacity in terms of shelving and other product displays, you may be able to take advantage of adding a freestanding gondola display. This allows you to showcase merchandise right at the shop doorway, enticing customers to enter and browse the rest of your wares.
Shop Counter Displays
The shop counter might be the point-of-sale location for your business, but it can also double up to serve as an additional display counter for other products you offer. While customers are waiting to pay for their other purchases, they have the opportunity to browse what else you have available.
There may be times when the merchandise you are selling is just too big to keep a number of them on display in the store. This is where using brochure holders can offer plenty of alternative options. You might use them to feature sample colours or fabrics available or to offer further information about a particular product.
With brochures, customers have the ability to see what is available at a glance, which encourages them to discuss their needs with a salesperson to receive further information prior to making a buying decision.
Made to Order
Of course, buying ready-made shelving solutions may not suit every retailer. This is where it is important to deal with a reputable company that maintains a long reputation of providing display solutions to the industry.
Advanced Display Systems are a specialist Brisbane shopfitting supplier. They are able to manufacture shelving, display or design needs to your exact specifications. Likewise, they may also be able to suggest solutions that further maximise the space you have available based on their existing products.